Change is constant. People change and evolve constantly depending on the exposure, knowledge and lifestyle they lead. These factors give birth to perceptions by consumers and tend to develop trends around them. Colour Trends 2015 by Kansai Nerolac revolve around the same aspect and offer fresh perspectives to ultimately realize customer's changing needs as per changing environments.
Keeping this in mind and in collaboration with eminent colour experts on board, Kansai Nerolac visualizes the evolutional needs of consumers that begin with space, technology and colours. In this fast paced life, we are always in the lookout for a sanctuary surrounding ourselves with nature. Economic conditions are driving the startup culture, and people are seeking for a shared space to collaborate with like-minded individuals. There is great acceptability of Indian culture across the globe, with more and more Indians taking pride in their own cultural elements. Also, people are becoming more experimental and are no longer hesitant to show their uniqueness and individuality. Hence, Kansai Nerolac brings to fore Colour Trends 2015, embodying a unique approach to design this year.
How did the Kansai Nerolac Colour Trends 2015 come into being?
Kansai Nerolac has been an innovative and ever evolving brand that brings across fresh ideas each year. When consumers looked for colours for each spatial dimensions, Nerolac introduced Colour Trends based on Vastu, when colors went digital Nerolac launched an app enabling consumers to select colors, when colors evolved around spiritual awareness, Nerolac released Colour Trends on Chakras last year that highlighted the healing relation that colours have; Nerolac has kept an open eye towards current behavior of consumers and designed colour themes around it. Using an intricately structured methodology, the trends for this year were based on the ever evolving lifestyle of the Indian consumer.
As homeowners look towards positively influencing their lives, Nerolac's Colour Trends revolve around four emerging directions namely natural, spatial, identity and social, all inspired by one larger idea of Evolving Lifestyle.
Each theme is an indication of newer needs and perspectives of customers, hence, Nerolac arrived at five trends for the year – Progressive Identity, Blurring Boundaries, Lush, Raw, and Shared Spaces. With these trends, Nerolac Colour Trends 2015 brings together a consortium of the most exotic colours and their combinations that represent this new, emerging India.
"Kansai Nerolac has always strived to bring insights-driven innovations and products to enhance our customer's experience. Our Colour Trends 2015 is an endeavor to stimulate our customers with fresh perspectives to ultimately realize their changing needs as per changing environments. The 2015 Colour Trends revolve around four emerging directions namely natural, spatial, identity and social. With the emerging trend of digitalization, collaboration, and experimentation, we noticed a prominent change in customer lifestyles. We believe this compilation will help you to keep up with your evolving lifestyle at different junctures," said Mr. Yatnesh Pandey, Chief Marketing Manager, Kansai Nerolac.
"Kansai Nerolac Colour Trends 2015 brings a synthesized view of ideas which will influence your interior designing styles for this year and the near future. Our world has become an even smaller space than before, thanks to the evolving lifestyles and technology seeping deep in our lives. There's a constant barter of culture and tradition between places and generations. We are becoming more experimental, enjoying diversity, constantly innovating and collaborating, yet we remain rooted and in constant search for originality. To keep up with the fast pace, ever-changing environment, you can choose a colour scheme around evolving lifestyles for your home this year. This particular approach towards designing and painting your home will be a reflection of versatility and will lay greater emphasis on breaking monotony of life, recreating a more personal space, even when we need to remain connected" –Freedom Tree Design, Trend and Colour Strategists.
