Srishti Group Unveils “The House of Pride” Campaign, Bringing “Get More Life. Less Rush.” to Mumbai Homebuyers

Srishti Group, a real estate developer with over three decades of experience in Mumbai, has unveiled its latest brand campaign, “The House of Pride”, anchored by the proposition “Get More Life. Less Rush.” The campaign brings together Craft de Srishti in Nahur (West) and Srishti Oasis in Bhandup (West), two developments positioned along the Goregaon-Mulund Link Road (GMLR) corridor, to showcase a new perspective on premium urban living.

At its core, the campaign is built around a simple but increasingly relevant idea; in a city where time is one of the most valuable commodities, a well-connected home can give people more of it. More time with family, more time for personal aspirations, more time to pursue passions and ultimately, more time to live beyond the daily commute.

The campaign places GMLR connectivity at the centre of this proposition. As an important east-west connectivity corridor, GMLR is expected to improve movement between Mumbai’s eastern and western suburbs and provide greater accessibility to key residential, commercial and employment destinations. For Srishti Group, this connectivity advantage goes beyond convenience; it represents an opportunity to rethink what homeownership means for today's urban family.

Commenting on the campaign, Mr. Karan Villaitramani, Director, Srishti Group, said, “The House of Pride reflects our belief that the value of a premium home is no longer defined only by its size, specifications or amenities. Increasingly, it is also about the quality of life that an address enables. With GMLR strengthening east-west connectivity, our focus is on offering homebuyers addresses that help reduce the everyday rush and give them more time for family, aspirations and experiences. Through Craft de Srishti and Srishti Oasis, we are bringing together connectivity, thoughtful planning and contemporary living to create homes that complement the way modern Mumbai families live today.”

Craft de Srishti offers premium 2 BHK residences priced at ₹1.86 crore all inclusive and 3 BHK residences at ₹2.74 crore all inclusive, with eligible buyers benefiting from a 24-month Holiday EMI offer from PSU bank. Srishti Oasis, meanwhile, offers 1 BHK homes starting at ₹1.08 crore, 2 BHK homes at ₹1.59 crore and 3 BHK homes at ₹2.04 crore, all inclusive along with a 12-month Holiday EMI offer from PSU bank or eligible buyers.

Together, the two projects bring the campaign proposition to life by combining strategic connectivity, premium residences, contemporary amenities and lifestyle convenience. The idea is to move beyond the conventional definition of luxury and focus on something that Mumbai's busy homebuyers increasingly value; the freedom to spend less time commuting and more time living.

With 35 years of experience, 25+ completed projects and over 5 million sq. ft., delivered, Srishti Group continues to evolve with the changing aspirations of Mumbai's homebuyers. Through “The House of Pride – Get More Life. Less Rush.”, the Group seeks to establish a broader definition of premium living; one where a better-connected address doesn't just take you places faster, but gives you more time to enjoy where life takes you.